Does Your Reality Look Like This?

Reality is merely an illusion, albeit a very persistent one.
Albert Einstein
I had a good laugh at this print ad, and wish I could go to Utopolis Cinemas. What other movie theatre tells you that your own life really isn't as great as the movies?
It got me thinking about our fascination with 'reality' ('virtual reality', 'reality tv'...) and 'truth', as inconvenient as that may be.
It's exciting to think that as consumers we are looking into the reality of our products and their impact on the environment, our health and our societies. Videos like "The Story of Stuff" have changed the way we see our stuff and urged us to change our consumer habits.
At EcoSmart Products, we are proud of our story. Our dry-erase markers are reducing waste, eliminating toxins, following a healthier life cycle, and saving consumers money. That's the reality of a non-toxic and refillable marker that is made of 90% post-consumer recycled materials. That's a reality that is making a difference in classrooms and boardrooms.
Credit for this print ad can be found here.
AusPen eco-friendly markers at

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