Refillable Markers and the Quest for #Less

Often we hear about MORE: how to recycle more, how to commute more, repurpose more, compost more, buy organic/recycled/fair traded/local more. All good stuff, but can we assume that LESS naturally flows from the conversation about MORE? If we focus more on recycling efforts, do we naturally consume less? If we compost more, do we waste less food? Clearly not. How can LESS be the corollary of MORE when Target reminds us: Expect More. Pay Less? So let's assume the conversation about LESS (not the Target concept of less) is something other than a nuance and doesn't always result from our efforts to go green. Think of it: if the conversation in a school or office focused on how to increase recycling efforts, a blue box system soon be placed near every doorway and trash can. But if one looked around the office or classrooms to find the most wasteful products - ones that could be used less - one would easily identify products like the always-necessary, often-dead dry-erase marker. We don't just want to recycle plastic disposable markers more (oops: they aren't even recyclable), we actually want to consume them #less.

Enter the solution of EcoSmart's refillable dry-erase markers. Made of a recycled aluminum, these markers can be topped up and refilled over and over again without the need to buy more markers. Even when the tips get frayed or smushed, they can be replaced for a minimal cost. As a great illustration of a product that is based on the mindset of LESS, EcoSmart markers cost significantly less than disposables, as a refilled marker costs approximately 23 cents compared to $1+ for a new regular marker.

Often the overlooked R of the 3Rs, 'reduce' asks us to think of ways to consume and discard less. In the age of more, EcoSmart markers draw a greener pasture in the landscape of going green.


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