The Comeback of the 70's Green Movement

Woodsy Owl, the 1970s environmental icon, just might be coming back to life. If ABBA and one-piece pant suits can make a comeback, why not Woodsy Owl? Who could forget "Give a hoot, don't pollute!" It was the catch phrase of Woodsy Owl, created for the United States Forest Service (USFS) in 1970 for the first Earth Day. For those of us growing up in the 70's and 80's, being green mostly meant not littering. The campaign effectively taught a generation to use the garbage can. And now that we’re grown up, it’s plain to see that we are really good at throwing things away. Fastforward to now. Along come products like AusPen refillable dry-erase markers  that challenge us to refill a product rather than throw it away.  Woodsy Owl will need an extreme modern make-over. The environmental message for kids these days is a much more sophisticated call to action from establishing environmental clubs, to caring for rooftop gardens, to urging their teachers to buy non-toxic cleaning and school supplies. JLo is taking care of the pantsuit comeback. If you want to get involved in sponsoring the project to bring Woodsy Owl back to life, you may also be interested in this original Woodsy Owl video for a walk down memory lane, or a chance to laugh at the fashion of the 1970's.

Leave a comment

Please note, comments must be approved before they are published