The Writing is on the Wall: Blog Series Part III

You may be familiar with the 'broken window' theory, which basically holds that an unfixed broken window in a building gives a city block the appearance of decay and disrepair, and thus encourages the gathering of lawless individuals and more acts of damage to property. It was this theory that prompted the famous clearing of graffiti off subways and buildings in New York City in the mid 90's. Graffiti 'tags', which claimed gang territory and gave an 'off-limits' message, were painted over, night after night. Our current blog series has highlighted a different kind of graffiti, a different kind of tagging. So many of our AusPen customers have celebrated an opening, raised awareness of a cause, and just encourgaged creativity by having participants scratch their own names or drawing on their walls. Today we are looking at how the Teens Turning Green held a Lips Against Lead campaign, encouraging participants to 'sign on' with our eco-friendly markers. And we look at how the Hub, an innovative meeting space for entrepreneurs, leaders and thinkers encourages writing on their windows and walls with AusPen markers to spark creativity. While the graffiti of New York in the 90's was largely seen as a sign of urban decay, we salute this new wave of writing on the wall that is fun, erasable, and non-toxic! [caption id="attachment_1768" align="alignleft" width="200" caption="Wall signings at the Hub's second floor opening, 2011"][/caption]
[caption id="attachment_1776" align="alignleft" width="200" caption="Lips Against Lead Campaign, sigining on with AusPen markers"][/caption]
Teens Turning Green having their say with AusPen markers

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