We're better consumers now, right?
Check out this old ad. Did consumers believe it? At the bottom it reads: How soon is too soon? Not soon enough. Laboratory tests over the last few years have proven that babies who start drinking soda during that early formative period have a much higher chance of gaining acceptance and “fitting in” during those awkward pre-teen and teen years. So, do yourself a favour. Do your child a favour. Start them on a strict regimen of sodas and other sugary carbonated beverages right now, for a lifetime of guaranteed happiness. I think today's equivalent ads are the ones that deceptively link themselves with images of being natural and green. Like when I am convinced to lighten my hair with Herbal Essences and my lips tingle and go numb after a treatment. In 2002, a corporate watchdog, CorpWatch came up with the Academy Awards for Best Greenwash. Would you like to guess who got top nod? It was none other than BP for their "Beyond Petroleum" rebranding campaign.